breathe design & strategy

Redefining the pet market

Rilú
Services
Business
Brand
Product
Experience
Location
Porto Alegre
Brazil
Year
2016

RILÚ was a spin-off conceived inside BDS, which earned its own life and followed its path independently. A brand that was born differently, believing in intrinsic respect for pets and design as a lens to increase brand value, products, services and experiences that impact the lives of people and animals. A family dream that was born with the ideal of always being young, inventive and authentic.