Hybrid thinking beyond the form

An engaging, deep and impactful project. Months of immersion to access the essence and spirit of a large architectural firm, which not only delivered high-level architecture, but understood architecture as a way of connecting with people, social transformation and self-knowledge. This is how the new brand positioning for Queiroz Arquitetura Hybrid emerged from 3 perspectives for the business: Architecture of Spaces, Architecture of the Senses and Architecture of the Mind.