A pulsating look to the fitness market

Merco.fit is a marketplace created to connect people and companies from the fitness world, aiming to foster the market and be an intermediary between entrepreneurs and suppliers in the area. We had the challenge of creating a name and a brand that represented this positioning, which was conceived from the combination of three words in portuguese: market (MERcado) + body (COrpo) + fitness (FIT). Seeking for a clean and contemporary look and feel, we built a visual and verbal universe that conveyed the main idealized attributes: a lively and pulsating brand that permeates different modalities in the fitness world!